Its Not 'Who You Know' But 'Who Knows About You'

By James Scanlan – Best Practice Marketing (UK) Ltd

In an increasingly competitive environment it is absolutely imperative that you maximise the return on investment on your already limited marketing budget. It is therefore extremely important that you take the time and effort to build and develop an online marketing strategy.

As a SearchWill member you have already taken your first steps in building an online marketing strategy. If you already have your own website then directories like SearchWill offer one of the best alternatives for interacting with potential clients who may be looking for the services you offer, and for that potential client to find you in the first place!

Utilising the facilities your SearchWill membership provides you to their full potential increases your chance of improving your site's positioning within the major search engines.

One way in which you can help your site to appear higher up in the search results is to build links both to and from your website to and from other sites, ensuring that the other sites are ranked highly by the search engines. Reciprocal links do not help. Linking from your site is the easier of the two, particularly if a particular body regulates your firm. Linking to your site is much harder and more costly. However, this is where SearchWill really comes into its own. The Articles and News Items page sections offer you the unique facility of creating back links to your website at no extra cost and whenever you wish. If you are already writing PR for client newsletters, local newspapers or your own website, then find that extra 5 minutes a month to post them into your SearchWill Articles or News Item Section as this will automatically give you extra coverage on the site and create a link back to your own website as well as giving the search engines more key words and information to pick up and index link. All of this improves your own natural listing status on local relevant searches!

You may not see immediate major improvements in your website’s position within the search results but done frequently enough they will form the perfect start to a major beneficial marketing strategy with minimum time and cost.