Making The Most Of Your Membership - Why "Content Is King"


  • Content engages the reader
  • Content increases the chance of higher Search Engine Rankings and traffic
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Unique content is what makes you a viable resource on the web. Pictures are pretty but "Content is King" to visitors and search engine spiders. The more information you have, the more information these search engines’ spiders have to "crawl" and list, and the more information you have over your competitor! Make sure it is unique, as search engines do not favour sites where content or information is duplicated.

Search engines are designed to crawl sites in a manner that attempts to replicate the way in which a visitor would. Information is stored and viewed based on how important a visitor would consider it to be. Search engines reward webpages where the tags match the page's copy. Make it unique and make it relevant. Think about the keywords and phrases your intended readers/visitors are using to search, and devise well-written copy for your page.

For example if you are a Will Writer in Birmingham, think about what words and phrases someone in Birmingham looking for a Will Writer might use when using a search engine.

Remember also, pictures and graphics don't equate to “content”, unless they have the appropriate HTML tags, and even then tags are no substitute for actual text.

Your next steps

On www.searchwill.co.uk you are able to upload articles, news items and your own ‘details’ page information using your members log-in details. All articles are accredited to the member who has written it and added it to the site, and will have a direct link to their own website and details page on SearchWill. The most recently added article will be shown on the Home Page until the next new article is added – be it by the same member or another. This will provide you with that all-important opportunity for even further profile for your unique content.

Check, update and make sure you are making the most of the information you have provided on your "details page". Remember that if your details page is not complete, accurate or up-to-date on SearchWill, other members listed within your postcode with complete details pages will have an advantage over you. In addition, and more importantly, until your page details are live on the site, search engines will have less information to "crawl" regarding your business, and therefore less to include in the results that they return. Update your details page to maximise the benefits of membership and aim for maximum coverage on the net by the search engines. After all, you want to be seen don’t you?!

For further advice or for a reminder of your log-in details please do not hesitate to contact us by telephoning 0119 915 9624 or emailing: admin@searchwill.co.uk.